This season we’ve discussed some of the hard-handed aspects of cycling. Luckily, there are easygoing sides to the sport, ones that our host Pete Eason knows all about. As the owner of Velo Classic Tours, Pete leads groups on luxurious yet challenging bike tours across Europe’s most breathtaking landscapes. Today he reveals the inspiration behind his adventures, those who have touched him along the way, and the lessons to be learned on the back of a bike. Pete discusses: What you can expect on one of his exhilarating tours. The distinct (and surprising) riding dynamics between men and women. How to ditch the bullheadedness and listen to your internal warning signs.
In this episode, we’re discussing what could be the big bad wolf of cycling – marketing. Sexism, overconsumption and monopolies continue to dominate the industry, and it makes us wonder, are current advertisers doing more harm than good? Today Pete uncovers the most shocking advertising strategies from the industry’s biggest players, and what marketers should really do to turn cycling on its ear. Pete touches on… Cycling’s seedy origins and how it transcended them How cycling lost its humanity (and how to get it back) The future of competitive cycling (it’s not what you think) Why pro women cyclists should abandon the quest for stardom
In last week’s episode, host Pete Easton examined cycling’s provocative history, followed by the rise of women in the sport. Today he shifts gears to tackle some of the modern sport’s most controversial issues, namely the problems cause by big money, drugs, and supersized egos into the cycling world. In this episode, we’ll cover: The outsized role of advertising, sales and sponsorship in cycling The plague of cyclist snobbery Keeping women’s cycling authentic
It’s a new season of Up the Road and our fearless host Pete Easton has decided to shake things up a little. On this episode, rather than interviewing a current mover and shaker in the world of cycling, he talks about some of his favorite topics…not to mention those that make him the most stark raving mad. During the course of this conversation, Pete ranges widely from the early heroes of the sport to the so-called stars whose hunger for money and power came close to destroying it. He also talks about where he thinks the future of the sport really lay and how its fans and followers can keep history from repeating itself. Pete touches on… Cycling’s seedy origins and how it transcended them How cycling lost its humanity (and how to get it back) The future of competitive cycling (it’s not what you think) Why pro women cyclists should abandon the quest for stardom
When Janel Holcomb purchased her first bike in 2006, she unwittingly changed the course of her entire career. Within months she traded in her life as a high school math teacher for that of a professional cyclist. Before long she became a decorated racer and was crowned the 2011 National Racing Calendar champion. She competed in world championships in 2013 and 2014 in the Team Time Trial. Today she discusses her unusual path. In this episode, we’ll cover: Her experiences at the 2012 Olympics. Why each country has a different racing personality. How working with the Women’s Cycling Association changed her life Why anyone can ride like a pro. By the end of her first season in 2007, Janel Holcomb was invited to guest ride at a stage race for the California-based professional team, Webcor Builders. Here she helped secure the overall win for her teammate, and was then signed to race full-time. Over the next two seasons, Janel steadily accumulated results and developed her talents as an all-arounder. In … Read More »